Historically, mail houses have worked closely with printers to provide an efficient print/mail solution, each relying on the other’s expertise to meet customer needs as effectively as possible. But that scenario is changing. Increasingly, printers are looking toward value-added services to augment the narrow margins delivered by commodity print, and mailing services are high on the list, being implemented by print shops at all levels.
This places mail houses in an increasingly difficult position, and many of them, in turn, are looking to add printing so that they can offer turnkey print/mail solutions without depending on partners. The difficulty they face lies in their typically limited printing expertise and they are looking for solutions that can provide both the quality their customers demand and an ease-of-use that is aligned with the skill sets of their people.
Sound familiar? Then the Presstek DI press can fit the bill for your shop. With its on-press imaging of plates, small footprint and 300 lpi printing, Presstek DI presses deliver the full range of capabilities mailers need to produce postcards, flyers, mini catalogs and more. The high level of automation and extremely fast makeready times of the DI press make implementation of four-color printing easy and production of short-runs cost-effective and profitable. By bringing printing in-house, not only can you be more competitive from a pricing standpoint, but you also gain control of the entire production process and significantly reduce cycle times for your customers.
“With the Presstek 52DI, we are able to print 6” x 9” postcards 4- up, full bleed, and the first cards are off the press and ready for processing within nine minutes. Our customers are delighted with the speed and quality. This press will revolutionize our business and take us to the next level.”
Catawba Print & Mail